Addressing child labour

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Do your readers care about where there clothes come from? Then the subject of child labour is probably important to them. It may seem far away to us, but Unicef estimates about 170 million children worldwide are subjected to child labour, many of them in the clothing industry. So why is it still happening, and what can we do about it? Read our full blog here

The problem
Were living in a ‘fast fashion’ world, shoppers are encouraged to get more products for less money. Because the demand is ever increasing, companies resort to child labour to keep production costs as low as possible. Which in turn leads to shoppers expecting low purchase prices. The fashion industry is stuck in a vicious cycle of abuse, and although not everyone likes to think about it, most people are aware of the problem. 

Fast fashion encourages a cycle of abuse
Fast fashion encourages a cycle of abuse

The cause
The cause of the fast fashion uprising isn’t hard to spot: desire for money & profit. And it is still much to easy for employers to get away with it. The main issues are:

  • Lack of awareness. Shoppers don’t know (or care) where there clothes come from, and employers often don’t have a clear oversight on every stage of their production. That makes it possible for them to employ child labourers without even knowing it. 
  • Engrained behaviour. Consumers have been taught that shopping equals happiness. The cheaper the products, the more they can buy. Companies are profiting from this and focus on quantity over quality. They throw out new products often to keep the shoppers attention. 
  • Lack of incentive. As long as companies and shoppers are profiting from the situation it won’t change. Adjusting their behaviour may seem difficult and expensive, so it’s easier to look the other way.


A look inside our safe and clean factory. Most people have no idea where their clothes come from

The solution
There are plenty of ways to address the issues with your readers, however we advise you to focus on the reward. Most people shop to feel good. So they may be well aware of the problem but don’t know how to change their behaviour without taking all the fun out of it. Instant reward and easy of use are key:

  • Wake them up. Address the problem and emphasize the benefits of changing their behaviour. Small steps can spark a chain reaction and do make a difference. 
  • Do the work for them. Give them a list of brands that are safe to shop at, that also fit into their style category. The easier it is, the more inclined you are to do something good. 
  • Explain how it benefits them. Care about others and the environment? Child labour free often means fair trade and sustainable too. Care about style? A brand that cares about the process usually cares about the product. Your clothes will fit better and last longer. Care about the price? Again, clothes that last longer are a better investment. A simple price comparison is a great way to show that. 


Solution: We’ve made conscious shopping fun and easy

Our actions

We have made it as fun and easy as possible to shop consciously:

  • We are certified by GOTS OEKO-TEX, so shoppers can see it’s safe in one instance.
  • We inform our shoppers through our blog and explain our entire production process on our website.
  • We are listed on several shopping platforms, like Goodonyou
  • We would love to provide more ‘how to wear’ guides with our products, that’s where we need you!

If you’re worried about bringing down your readers or losing their attention you don’t need to focus too much on the problem. Offer easy solutions with instant gratification. Even a thank you goes a long way! Or post about your amazing new outfit, and don’t forget to link the product. You can use your discount code as an extra incentive, you’ll find it on your affiliate information page. Happy posting!